At Rati, we draw inspiration from the Goddess of Love and Passion, Rati herself, as depicted in ancient mythology. In these timeless tales, she is portrayed as a maiden with the extraordinary ability to enchant even the God of Love, Kamadeva. Rati is celebrated and worshipped alongside Kamadeva in both epics and Puranas, recognized as his cherished consort and chief companion, representing the very essence of sensual pleasure.

In line with this mythological narrative, we firmly believe that every woman harbors an inner Rati—a captivating, passionate, gifted, beautiful, and intelligent spirit. This inner beauty radiates from within, making every woman a unique, strong, and vibrant entity. Our mission is to empower women to let their inner beauty shine, embracing their individuality and strength.